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Advanced Content Marketing Certification Training /How To Learn Content Marketing

Well for starters content marketing isn't new back in 1895 John Deere launched a magazine called the furrow which provided information to farmers on how to become more profitable that was really the birth of content marketing so, 

Know About Content Marketing

It's been around for more than a hundred years but frankly interest in this whole area of content marketing took off around 2011 right after Google's Panda algorithm update improve the rankings of so-called, 

High quality content and reduce the rankings of so-called low-quality content and all of a sudden the entire industry was interested in how do I create content that Google is going to, 

Reward so this first module is going to give you an overview of this training course and it's designed to help content marketing practitioners become more, 

Effective and hopefully that coincides with your goals so what is content marketing and what do you have to do to become a more effective content marketer, 

Well for starters let's let's give you a definition content marketing is defined as quote a strategic marketing approach which is focused on creating and distributing valuable relevant and, 

Consistent content in order to attract and retain a clearly defined audience and ultimately to drive profitable customer action that's a quote that's something you can use if somebody says, 

You know why are we doing this content marketing program but one of the things that I think all of us have been in this field for a number of years realize is that it isn't easy in fact there's an, 

Annual serve that the Content Marketing Institute does and between 2015 and 2016 the percentage of content marketers who said their organizations were effective actually went down so that got a lot of, 

Us in the industry those of us who practice content marketing those of us who teach content marketing to reexamine what it was that we were doing what our assumptions were and how we might need, 

To clarify them going forward so that you can be an effective content marketer and one of the things that I came up with you know a little bit earlier this year is a series of questions or, 

Concepts that we're going to explore in this class and the goal here is not just to get you started in content marketing and I think that was the mistake that a, 

Lot of people were doing it's like here's a checklist go do this this and this and suddenly you know you're a Content marketer well this isn't a paint by number kind of situation this is now one where if you only read the, 

Documentation you'd be able to assemble your content marketing program appropriately content marketing is an art as well as a, 

Science and if you want to be a best-in-class content marketer and I think that is what all of our goal is not just to do it not just to be a Content marketer but to be a really, 

Effective one a good one a successful one there are a number of things that you need to do and they're listed here I'm going to go through each one of them over the next couple of slides so that, 

You get a sense of what each one entails but as you sort of glance through this list initially what you'll see is it's not a short list this is not a situation where can you, 

Teach me all the tricks I need to learn in about 15 minutes and then quote tada I'm proficient at this now it is a complex process but guess what if you master each and every one of these steps, 

In this complicated process it really sets you apart it's that you apart from the average content marketer and it actually makes you much more valuable to your organization or clients, 

So let's go through each one of these steps so that you have an idea of what this course will cover.

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