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Sunday, July 21, 2019

What Is SEO And How Does It Work | Complete SEO Tutorial For Beginners

Today we're going to talk about why you would want to rank using SEO, search engine optimization also known as organic search you also may as hear us say organic listings we're going to talk a little bit about why you would want to, 

Rank your website in organic search okay what is search engine optimization then we're going to follow that up with how does Google rank websites so why does it, 

Rank one website over another and how do we get our website to rank number one then we're going to talk about the different types of SEO or search engine, 

Optimization techniques so you can get your website ranked number one and then we're gonna finish that off with the do's and don'ts of SEO so let's get right to it and talk about why SEO so, 

We're gonna use a basic example and let's just say you have a blog you're a food blogger you're passionate about food and your niche is ice cream and, 

What Is SEO And How Does It Work | Complete SEO Tutorial For Beginners


Let's just say you have a lot of ice cream recipes you want to get traffic to your blog you want people to read your blog and you're curious why am I not, 

Ranking for my blog why when people type in ice cream recipes and say Google my blog post don't appear at the top of, 

Organic rankings and there's a number of reasons why you wouldn't be ranked for your blog post or your ice cream recipes, 

And the main reason would be your competitors so there could be somebody else out there who is also passionate about ice cream and has been blogging along a longer than you and they have, 

More content and more blog post and more pages for Google to rank so that's usually the number one reason the other reason is improper usage of keywords and we're going to talk a little bit tor, 

It's actually a lot more about you know keyword usage in your content so what kind of keywords do you want to rank for that's really what we're talking about, 

When we talk about usage of keywords what keywords do you want to rank for and how do we work those keywords into the content another reason is poor link building practices, 

And really that means our other blog post or other websites linking to you also are you linking to other pages on your website and so it's all about link building and with link building it's, 

Internal linking so are we linking from one blog post to another and it's external linking or other web sites of high quality linking to us and so that's what we talk about when we talk about, 

Link building and then another reason is web page load time so you could be running your blog post on say wordpress for example and your blog post isn't, 

Loading fast enough well if you look at it this way think about it if your Google would you really want to rank a website or blog post in this example number one on Google rankings if that,

Particular page loaded very slow no you wouldn't because when somebody clicked on that link in organic search and went to your website they're gonna have a bad experience because the page is going to, l

Oad slow so Google doesn't want their users to have a bad experience you don't want your users to have a bad experience and so that's why web page load time is a critical factor for ranking so we need to make sure that our web pages load, 

Fast and then your user experience is not good enough so Google again based on my example about the web page load time Google wants people to have a good experience when they go from their, 

Search engine to your website and there's a lot at play there specifically web page load time but also you know Google doesn't want any spam content Google doesn't want any pop-ups or, 

Overbearing ads on the web page they want people to or searching for something in particular let's just say ice cream recipes and they want to find a relevant website that has ice cream recipes they want to be able to click on, 

That link and read some good content about ice cream recipes it's that simple and that's really what Google's trying to create in their environment and,

That's you as an end-user as a website owner you want your users to have a good experience and then last but not least your website is the indexed by mistake and really what we mean is the indexed as Google needs to be able to index all the pages on your website so if you have a blog with 100, 

Suppose you want Google to have access to all 100 recipes so we're going to talk a little bit later about how to get your pages ranked or indexed on Google organic search so let's move on to what is SEO so sticking with our icecream blog theme really SEO search engine, 

Optimization really is the practice of increasing your pages that Google has indexed up the rankings so the end result is we want all our pages to be ranked number one for particular keywords so if you want to be ranked for ice cream recipes well there's certain, 

Things you need to do so that's generally how it works we need to apply search engine optimization to increase a page for keyword we want to be found for so let me give you an example so let's just say there's a hundred students that participated in an essay competition and, 

So the competition in this particular case is evaluated on the basis of is the content relevant are they using suitable titles for their essay do they have structure when they're participating in, 

This essay are talking about the essay and do they have a suitable synopsis and is the content neat and readable these seem all logical for an essay competition well guess what they seem logical for SEO because that's exactly how SEO works it's exactly all those, 

Points I just mention about structure logic readability organization title all those things are what's important in SEO and so we need relevant content we need titles for our pages Google needs to be able to see structure we need to have, 

Synopsis of what the page is about and that's called a meta description and then again that the content needs to be readable and that's important and so in order to be readable again we're going to talk more about site speed because, 

Site speed is important ok man when we talk about responsive design when I say responsive design that means your site your page needs a load both on desktop and also on mobile and so all these things are important just like an essay competition Google is the judge, 

And they need to be able to determine what page is bad to rank number one number two number three etc on Google search and then link building remember I mentioned link building a moment ago well link building internally and externally also plays a vital role and so we're going to talk, 

About that a little bit later in the class when we talk about an off page SEO I'm it's Google rank website and basically Google follows three basic steps to rank a website they need to, crawl your website they need to take what they crawl back to their servers and when they take it back to their servers your your web pages they need to you have them available for indexing so when somebody actually types in a, 

Keyword into Google com it'll be available to be found on organic search so that's when indexing is all about and then Google's job when somebody does type in a search query is to basically rank though those pages that they've, 

Indexed from number 1 to infinity depending on how many pages are relevant to that search query so really it's about crawling indexing and ranking so, 

Prowling is simply a process done by which Google has BOTS and what these bots do is they go to your web server and they're going to crawl every page that they can find and how did they find these pages well they basically follow links you might have heard the term, 

Spider but that's what they call search engine spider in so basically what Google is doing is they're building a web so to speak all the links that they're following and so when they can follow all these links on your website, 

They're going to be able to crawl them and when they crawl them basically they're going to take that content and store it on their servers so it's available in their index so based on, 

This method Google finds out which websites have relevant content and which ones don't based on certain keywords that are typed into Google because if they can't crawl your website you're not, 

Going to be found and if you can't be found then they're not gonna show up for relevant keywords so we need to make sure your site's available but we crawl then we'll talk about that a little bit, 

Later ok but let's show you an example so let's just go to Google search and if I type in the keyword simply learn ok I could see I have 1 million 10,000 results okay and that's how many results are showing up for simply learn okay now, 

They may not all be simply learn pages but nonetheless simply learned is ranked number one here organically and there are 1 million 10,000 pages related to, 

The keywords simply learned now when you comes to organic search we don't want to get it confused with paid search so anytime you see paid search you're gonna see something that says add next to it, 

Okay so we can see that there are paid ads here but when it comes to organic search those are generally below paid ads and so that's where Google counts the 1 million 10,000 results and so, that's the whole idea behind crawling and indexing Google is able to crawl simply learns website and based on all the pages that they gather they're gonna make those pages available in organic, 

Search so if you type in a keyword and your web page is not available for indexing then you're never going to show up for that keyword so that's why it's important to make sure your website is, 

Available for crawling and indexing and so when a user types a query on search Google search the most relevant websites that are in Google's index are going up, 

Here in the search results so in the example I gave we simply learn well simply learn is the brand name of the, 

Company simply learned so there's a lot of relevancy there so that's why you see simply learn show up here organically number one like we mentioned about what is SEO and why SEO we talked about that, 

User experience so there's a lot of factors that go into ranking relevancy being one of them so in the simply learn example simply learn is relevant to a lot of the simply, 

Learn pages because that's who they are simply learn however simply learn also needs to make sure that you know for their pages the page load time is fast meaning these pages load very fast for the end-user and Google also takes into account other factors like how long, 

Someone is staying on a website or are they bouncing meaning are they going to one page that they land on and then leaving the website ok and so the user experiences very very important there are other, 

Factors also like language and location and so for example location if you do a search say in India the results are going to be a little bit different than say the results in the United States why, 

Because Google is indexing as many web pages as they can find so if somebody's doing a search in India their results may be a little bit different than the results show up in the US because Google has different BOTS and these bots are crawling different pages at different times and so Google's index is updating, 

Continuously but it's not real-time syncing so if you do a search in India you may not see exactly the same thing because both search engines the Google and India and the Google in the US or may not be exactly synched up so an example would be you know if you're looking for cafe so if you search a cafe and say San Francisco you're gonna see, 

Different results now if you do a search for cafes at Mumbai you're gonna see different results there's gonna be local search here at the top there may be some paid search but again you may see different results because one location but to Google search engines in India, 

And United States google.com aren't exactly synched up exactly at the same exact time you do that search so location is important language is important and relevancy is important along with user experience so all those, 

Are important factors in how Google ranks websites okay so we're going to talk about the types of SEO now so if we want to rank for a particular keyword on Google we're going to have to apply search engine optimization and so, 

There's two strategies to search engine optimization on-page SEO and off page SEO so first we're going to talk about on-page SEO so on page SEO is nothing more than optimizing your own website and so when we say optimizing your own, 

Website there's certain elements on your website and on your web pages that we need to take into account and so some of those elements are headers meta descriptions title tags linking so all of those elements are, 

Something we can control as an end user who wants to rank our webpage and our website on Google and before we do anything with our website the first thing we need to do is understand what keywords we want to rank, 

For in order to understand what keywords we want to rank for we need to do keyword research and if you do anything in SEO keyword research is the most important activity that's the most important thing you can do for SEO and why do I say it's the most important, 

Because you need to understand if you choose a keyword that you want to rank for you need to understand how much traffic you're gonna get from that keyword if you're ranked organically say number one on Google so how much traffic will you get if you're ranked number one, 

On Google so you need to understand what the volume is and the number two we need to understand what the competition is for that keyword that you want to rank for, 

So if you choose a keyword and there's not much competition for it then chances are you can rank for that keyword for a webpage on your website quicker then say a keyword that has a, 

Lot of competition so we need to understand those two basic factors volume and competition before we choose a keyword and it's it's simply the practice of going through the motions of, 

Getting your volume and getting your competition data so you can choose the keywords you want and then once you choose the keywords you want then you can go and apply on-page SEO you can change the title tag the meta, 

Descriptions the headers all those elements can be changed but first you need to choose your keywords and so again the primary components we're looking for are how much traffic you can get or the search volume how much, 

Competition there is for that keyword and of course relevancy okay you need to be able to choose a keyword that's relevant to the webpage you're trying to rank for and so let me show you example of how to go through this so the first thing we want to do is we want to use a, 

Tool and the tool I would recommend is Google Keyword planner then why do I choose Google Keyword planner and for trying to rank on google.com or Google search engine we want to be able to get the data right from the source so Google's going to be able to give us, 

Information about how much volume a keyword has and how much competition it has so let me show you an example so if, 

I want to use Google's keyword planner and I want to rank for the keyword how to become a digital marketing specialist then I'm gonna type that keyword into Google's keyword planner and what Google, 

Is gonna do is they're gonna give me some trends about how much volume this particular keyword gets over the course of a year and so for that particular keyword I can see that there are trends that appear for both desktop and mobile, 

So Mobile is important because people start their search process a lot of times on their mobile device so we want to be able to get data from mobile as well as desktop and so we can see a trend here that for each particular, 

Month over the last 12 months we can see how much volume this particular keyword how to become a digital marketing specialist gets per month and so on average on average over the past twelve, 

Months I can see how to become a digital marketing specialist is averages 30 searches a month and this is on google.com and so Google gives us the volume but they also give us as the competition and so here I can see Google says for that particular keyword the competition is medium and so in the Google's keyword planner what they also do is give me other relevant keywords that I might think about optimizing for because you don't want to optimize for, 

Just one keyword so how to become a digital marketing specialist they're gonna also offer up other types of keywords that are relevant so just digital marketing specialist social media marketing specialist so for those, 

Keywords I can see the volume so for example digital marketing specialist I can see the average volume is 1000 per month on average of the last 12 months I can also see the competition is medium but for some other keywords I can see the search volume being high, 

Like digital marketing course at 2900 per month but also the competition is high button so what I would recommend is a best practice is to collect all your relevant keywords okay and put all your relevant keywords in a spreadsheet and, 

When you put all these relevant keywords in a spreadsheet you want to get the data on those keywords and the data I'm referring to is the volume and competition so in this case we have volume from Google planner Google's keyword planner and I have competition from Google's keyword planner and so if I go into a spreadsheet and I put all that information in here I'm gonna be, 

Able to see the volume and competition and so that's important however one thing to note here is that Google's keyword planner if we go back just gives us low medium and high and if I want to compare numbers to numbers maybe I want, 

To be able to get exactly the competition number for the keyword how to become a digital marketing specialist what I can do is go into Google and I can type in that keyword so if I type in the keyword how to become a digital, 

Marketing specialist I can see there's 76 million results so I can see 76 million results 76 point one actually and for the keyword how to become a digital marketing specialist now that's a whole lot of results for this, 

Particular keyword especially when the volume is only thirty per month on average and so what I want to do is get a more clear picture of the competition and so what you can actually do is type in the syntax all in title and then colon and then your keyword how to,

Become a digital marketing specialist and when I do that I get a different result here I can see only 136 listings for how to become a digital marketing specialist but that's not just 136 that's 136 with that particular keyword, 

That we want to rank for in the title tag okay so the title tag is what you see when you type in a keyword or search query in Google search and the title tag is what you see at the top of every search result and so now I can see I typed in how to become a digital, 

Marketing specialists with the all in title syntax and now I can see every listing every one of these a hundred and thirty six results have that particular keyword in it so I can see every one of them how to become a digital marketing specialist, 

And why is that important because now that tells me I only need to climb over one hundred and thirty six listings to rank for that keyword how to become a digital marketing specialist and so the, 

Idea here is you want to get your volume from Google's keyword planner but you want to get your competition from Google search and again that's simply typing in the syntax all in title and then your keyword in this example how to become a, 

Digital marketing specialist once you get those two numbers you're gonna plug them in to your spreadsheet and then once you do that for a number of different keyword queries and these keyword queries again have to be, 

Relevant once you do that then you can go in and pick the keywords you want to optimize for and that's important because again if you're not sure about a keyword then you want to do the keyword, 

Research so you can be sure of how much traffic you can get and how much competition there is those are two important three important factors in starting the process for on-page SEO so CEM you want to create content for say a, 

Keyword like digital marketing but digital marketing may seem a little bit broad so you want to probably stay away from broader keywords because broader keywords tend to have a lot of volume which is great but they may also tend to have a lot of competition but that's the whole point of doing the keyword, 

Research maybe it doesn't maybe there's more volume than competition that's what you need to find out when you do the keyword research you need to find those keywords that are relevant to your content that have a lot of volume in the competition and then once we identify those keywords then we are free to go in, 

And start optimizing our webpages for those keywords and the first place we want to start is the title tag so if you remember my example going care to our search how to become a digital marketing specialist we saw that, 

Every one of these listings had that keyword in the title tag and the title tag is important because that's what users who use Google search see first when they type in a query and get results so they're gonna see the title, 

Tag so the title tag is the most important element for on-page SEO it's the most important factor is that's what people see and so ideally when we choose our keyword we want to make sure that keyword is in the title tag because that's what shows up in Google search,

And that's what makes that particular web page relevant for that keyword query so the idea behind a title tag it's between 50 and 60 characters and so we want to make sure we stay within that, 

Limit no more than 60 characters because what happens if it's beyond that then Google will truncate the title tag so if I go back to my search you can see here on this particular title tag Google truncated it meaning they added the ellipses after the title tag because it,

Exceeded the 60 character limit so you want to stay within those character counts and so the title tag is the first place you should start when optimizing your website because when we have the right keyword in the title tag and, 

Somebody types in that keyword then chances are it's going to be relevant they're gonna see it and they're going to click through to your website and that's the whole idea behind ranking we want to get clicks so that's how the title tag appears so when you optimize, 

It you're going to update the title tag and this is how it shows up it's going to show up at the top of your listing okay and it's going to be bigger and bolder than anything else Google displays so the second thing you, 

Want to optimize is the meta description and the meta description is simply just a brief description up to a hundred and fifty five I would say about a hundred and fifty five to sixty hundred and sixty characters but probably no more than that and so the meta description is, 

Nothing more than a summary of the web page itself so if I go back to my Google search results I see my title tag and I see the page that this particular listing belongs to and underneath that is where I can see my Meta Description so in this particular, 

Keyword query how to become a digital marketing specialist I see the Meta Description an ultimate guide on how to build a career in digital marketing and the skills required to become a digital marketing specialist note that it's a well-written Meta Description within a, 

Hundred and fifty-five characters and it includes the keyword digital marketing specialist so we're trying to rank for how to become a digital marketing specialist and here you can see become a digital marketing specialist so there's a lot of relevancy between not only the title tag in the keyword but the meta, 

Description in the key word so when you're optimizing a keyword and you want to start with the title tag but you also want to update the meta description because if you don't update the meta description and you leave the meta, 

Description blank then you're leaving it to Google to add in copy that they deem relevant and so for on-page SEO we want to take control of the copy and we want to optimize it for the keywords we want to be found for so the Meta Description is a powerful tool at our disposal it, 

Gives us more characters to work with it gives us more to talk about so for that particular page and so if the title tag is only 60 characters maximum it's not a lot of information to try and get somebody to click so the meta, 

Description helps us and identifying what that page is about in order to get the click so the to working in tandem will hopefully increase your click-through rates so when you're found, 

Organically we want to get the click and then the third element that's important is the URL in URL stands for Uniform Resource locator and why is the URL so important because that's what people see, 

So if I go back to my search result how to become a digital marketing specialist you notice that the URL also includes how to become a digital marketing, 

Specialist article okay so it's very relevant the URL is very relevant one we can see it in the search results but to you it's relevant to the keyword query, and that's important for the end-user and Google Google wants to know hey is this the page that's relevant to the users query and if it is is then this user is likely gonna have a, 

Good excuse er experience after they click on the listing so the URL is an element that helps not only with the click-through rate but with ranking and having a poor URL structure doesn't help at all because not only does Google not recognize the URL as being relevant but, 

The end user may not want to click on that page given the the way the URL looks so you want to try and avoid a poor your rough structure so the rule of thumb is this if you don't understand, 

What the URL is then Google is likely not going to understand what the URL is and so we want to try and keep our URL structures clean and when I say clean ideally you want to make sure that, 

Whatever keywords you're trying to optimize that's the keyword that's included in the URL nothing included that is not understandable so again going back to our example how to become, 

A digital marketing specialist it's very clean the title tag is the keyword the Meta Description is cleanly written has the keyword and then the URL is the other element that the end-user can see, 

And that URL includes the keyword in it so after we've done those three elements the title tag the meta description and the URL then we want to start optimizing the page itself, so ideally when we say optimize the page itself the page remember needs to be structured and when we say structure to need to be structured in terms of you know headers and sub headers and organized in a manner in which the, 

End-user can read the article read the content clearly and concisely without being confused and so that's the job of headers they add they add basically an organizational structure to the content and with headers there's a hierarchy so you have anywhere from h1 which is the, 

Top of the hierarchy to an h6 and so you're free to use any one of those headers when building on a page in order to organize the content but ideally you probably want to stick with an h1 or an h2 because those are at the top of the, 

Hierarchy and what those do is they actually stress to Google that hey this header with this particular keyword in it is important so if you use an h6, 

With the keyword in it it's telling Google hey this is an h6 but it's not as important so an h1 and an h2 tag show importance and so let's look at an example of what that is so here you can see an h1 is going to be at the top of, 

The hierarchy so that means it's going to be bigger and bolder then you have an h2 which is going to be bigger and bolder than an h3 but not as big and, bold as an h2 so with headers not only you organizing the content accordingly but you're also signaling to Google how important that particular header is and, 

Of course the header needs to include the keyword we're trying to rank for so let's take a look again at that example so if we go to how to become a digital marketing specialist if I click on that page I can look at the content and I can, 

See that there are headers in here so the headers are there to organize the content and that's what we want we want to be able to organize the content and if you look at the other example i'm, 

Showing here how to become a digital marketing specialist learning paths explored you can see that's an h1 but below it's a sub header the growing digital marketing job market so that's an h2 and so we're not stretching to Google that that's a more important than, 

An h1 but nonetheless we're stressing to Google that it's important nonetheless so we want to be able to use headers we want to be able to use keywords in our headers in order to stress to Google, 

What's important and also to organize the content because Google likes content organized ok the next element we want to focus on is internal linking and so internal link and if we remember earlier, 

In the presentation it's basically links from one page on your website to another and so here we can see on this particular article how to become a digital marketing specialist, 

There's also links to other pages on simply learns website and so for this particular content it also links to SEO specialist PPC specialist social Media marketing specialists and digital marketing specialists so the whole idea, 

Behind internal linking is to link from one page to another where it's relevant and in this case it's relevant because we're talking about how to become a digital marketing specialist that's what the whole content is about and so what simply learn is doing here is offering, 

Up other pages on their website that are relevant to becoming a digital marketing specialist and so this is a best practice when you're optimizing a web page so you want to be able to have, 

Internal linking on your site and the whole idea behind internal linking is it also allows users to navigate through the site naturally so when I say naturally they don't always have to, 

Refer back to the top navigation thinking naturally and seamlessly go from one relevant article or page to another and so that's the whole idea behind link building an internal link, 

Building it allows Google to identify you know pages that they want to crawl and index because they're linked to one another but it also helps the end user because it allows the end user to go from one page to another and it's, 

Signaling to Google hey this particular page is linked to this page so we're going to also index that page and so that's the whole important part of internal linking it's about the end user, 

Experience and it's about allowing Google to find the pages on your website so they can crawl them and index them so you can be ranked for them and so also, 

In addition to internal linking we want to be able to use natural language and so what do I mean by natural language or natural language processing so what Google does is in terms of natural language processing they're looking for, 

The content and the keyword it needs to be relevant so when your website is about digital marketing you don't necessarily want to rank or try to rank for the keyword digital marketing one, 

It's too broad - there might be some competition but three you're probably not going to write something as broad like digital marketing so ideally what you want to do is you wanted to use, 

Other relevant related keywords that's going to be more nach and so that's what we mean a natural language processing we want to choose, 

Keywords that are more natural to the content you're writing so instead of the keyword digital marketing maybe we want to talk about the types of digital marketing or digital marketing examples or what is a digital marketing strategy or how to become a digital marketing, 

Specialist so those are all relevant keywords to digital marketing and more relevant to the content because if you try to rank for the keyword digital, 

Marketing again it's probably going to be a little bit broad probably more competition not as relevant to your, 

Content and as a result probably not a good user experience so think about some other keywords that you could optimize and rank for and that goes back to the keyword research that's why the keyword, 

Research is so important because it allows us to identify other keywords and the natural language process what keywords are more relevant for the content and then another element to on-page SEO is the site map and so with, 

A site map it's basically a list of all the pages on your website and the whole idea of listing all the pages on your, 

Website in one document is it helps both users and search engines understand the structure of your website so they're do two types of sitemaps one is an HTML sitemap and that's designed for humans, 

So if you have a website with a lot of content at the footer or the bottom of your web page you probably want to have a link to sitemap so if somebody clicks on that side map they're going to be able to see all the pages on your, 

Website structured in an organized manner well an XML sitemap an XML is just a different format it's designed for crawlers and so the whole idea remember is Google likes to crawl content when they crawl content they bring it back to their servers and index, 

It and so we want to be able to create a sitemap for Google or other search engine crawlers and so XML is the format so let me show you example of how that looks so if I go to simply learn calm and simply type in say sitemap XML just, 

As an example I'm gonna get this take your page in this particular page displays two XML sitemaps, 

So these sitemaps are there for Google to go ahead and crawl and nothing more than a list of all the pages on your website and so this is a quick and easy, way for Google to get ahold of all those pages so that they can index them and that's the whole idea behind SEO you want to be able to have Google index all, 

The content you want to be found for for the keywords you want to be found for so it all starts with the sitemap so let's, 

Go from on-page SEO which in recap is basically optimizing certain elements on your website so that you are relevant for particular keyword and that man updating the title tag the Meta, 

Description the URL the headers choosing the right keywords to put into the content having an internal linking and also updating the sitemap well those are elements that you can do on your website, 

So we're gonna switch gears and talk about a different strategy off page SEO because without on page or off page you can't have a page ranking so the two work together, 

So you can do as much as you want on on-page but you still need off page SEO and you could do all the off page SEO you want but you still need on-page so both of these strategies have to be in, 

Full effect in order for you to rank so let's now switch gears to off page SEO and so off page SEO is simply the process of linking or promoting your website using link building and so if you remember I talked about this earlier, 

On there's two types of Link's internal and external linking and so for on-page SEO we used internal linking for off page SEO we're going to talk about external linking and external linking allows us to improve our website's, 

Recognition or relevancy or credibility and why do we want to prove our relevance incredible 'ti and trustworthiness and authority because we want Google to know that our web page is, 

Trustworthy it is recognized by other websites and it is relevant for a particular keyword and so if we can do using off-page SEO methods think Google's going to rank our webpage for the keyword we want to be found for so, 

It's really off page SEO is synonymous with link building and there's plenty of opportunities to do link building and just comes down to creating a strategy so again some of the benefits to off page well we talked about you know being credible and trustworthiness and, 

Relevant we need to do that in order to rank but there's some other benefits there so if we're have a link on another credible website then it's likely going, 

To increase the traffic to our own website but also creates high domain Authority and so what I mean by high domain Authority is if we have basically links to other web pages pointing back, 

To us then basically our domain Authority is going to improve and when our domain Authority improves other websites are going to want to link to us so the higher authoritative we are for, 

Our website then other web pages are going to want to link to us and so the more external linking we have the higher the domain Authority so it all starts with linking to other high domain Authority websites so linking to a high domain Authority website for example have any link on Wikipedia that points, 

Back to our web page creates high domain authority for us and it helps drive traffic so some of the other benefits of off page SEO are in credibility so if we're linking from Wikipedia to our web, 

Page it does create credibility for us it also helps us increase our page rank so remember that external linking helps build domain Authority helps build credibility trustworthiness and it's, 

Going to in turn help us rank for that particular page and then certainly not last having a good off page SEO link building strategy increases our brand, 

Awareness because if we're on either high authority websites Wikipedia or say a social platform it's going to increase our brand awareness and increase in our brand awareness increases our,

Trustworthiness and so if somebody is looking to say become a digital marketing specialist then likely instead of typing in digital marketing specialist on Google they may type in our brand name in this case simply learn, 

And so these are all the benefits to off page SEO so it's nothing more than having links on other websites that are pointing back to ours and again there's, 

Lots of benefits it's drives helps drive traffic and increases our authority so those are things that we want to take advantage of when we want to rank and the key behind, 

Off page SEO or link building is always going to be content so from an on-page SEO perspective having quality content allows that, 

Content to be optimized for relevant keyword and ranked but also from an off page SEO strategy having high quality content allows us to have other sites and it doesn't necessarily form or can be another blogging platform or blogging, 

Website link back to ours why because the content is original it's natural it's well structured and reads well and so that's the whole idea behind off page you can't have links on other websites, 

If you don't have quality content so one of the ideas behind off page SEO is not only do you want to create good content but you probably want to spend a lot of time or a bit of time on others websites,

So remember the example I used earlier in this presentation about having an ice cream blog and ice cream recipes well it probably wouldn't be a bad idea to say, 

Spend some time on other blogs related to desserts related to cakes related to food in general related to vegetables or other items that people could link from so the whole idea is understanding who else is out there who has relevant content that you could share so you, 

Could share your content with them they can share their content with you and generally that's how it works naturally anyway in the web sphere if somebody, 

Likes your content they're gonna link to it they don't necessarily have to wait for you to ask them but it might not be a bad idea to understand who else is out there that has content some what are, 

Yours so that you can you know get a link that particular website or blog post and so some other ideas behind having external links pointing back to your, 

Website is social media so social media is not just Facebook or Twitter but it expands beyond that there's there's core there's media there's all sorts of content generated web sites like Reddit so the list goes on and on you just need to find what's relevant for your content, 

If it's relevant for your content then it's worth putting or trying to get the external link on that social media platform and then again going back to my icecream blog recipes blog post yeah if, 

You find a particular blog that you want to have an external link on there's nothing wrong with reaching out to that particular blogger you know in some cases very flattering but in other cases if the content is relevant then why not it's only going to help your end user, 

Experience if you add somebody who has up say a blog about cakes having their link on your blog post so there's nothing wrong with it because it also, 

Adds to the user experience and if you're gonna ask somebody to put an external link on theirs you might want to be open-minded and make sure that, 

Your are able and willing to put an external link on your blog post or website pointing to their content that's how the web works especially if the contents of quality relevant and of good nature ok so let's move on and finish up, 

With the do's and don'ts of SEO so we talked a lot about why SEO what is SEO you know how do we rank for SEO you know what is on-page SEO what is off page SEO and so let's just wrap up with some of the things you again want to do to rank, 

Your page for particular keyword and some of the things you don't want to do so the first thing on the list is optimize for white hat techniques and what I mean for opting in for white hat, 

Techniques is basically everything I just mentioned today you want to do keyword research you want to choose a natural language processing form format so you can choose keywords that are going to be relevant natural to the content and you don't want to opt for black cat technique, 

Black hat techniques are probably not even worth going into detail but one example is choosing a keyword arbitrarily likes a digital marketing and just stuffing that keyword into the content so that's probably not something, 

You want to do because again it's not gonna be good for the end-user so stay away from blackhat and focus on some of the techniques we talked about in today's presentation the other do we want to do is get backlinks from, 

Relevant sites so that's off page SEO again it's what I mentioned earlier it's about linking your quality content to another person's website that also has quality content we don't want to have a backlink from an irrelevant site why, 

Because it's not gonna be relevant and it's also gonna hurt our Authority because if it's on a site that's not of good quality then Google's gonna look at us and say well this site is linking to your site but it's not relevant so therefore you know we're not going to, 

Look at you in the same way as if you were on a quality website we do want to use our keywords naturally because title tags are what people see first on, 

Organic search but you don't want to use the same title tag on every page of your website so we want to stay away from doing that so you want to have a unique, title tag for every web page on your website and ideally what does that mean that means using our keyword research to choose one or two keywords per page and, 

Optimizing your webpage for those one to two keywords so you ideally what you want to do is have one to two different keywords for every page on your website, 

We definitely definitely definitely want to write engaging content so the content should be engaging remember user experience we want users to stay on our website we want them to enjoy the content that they're reading and we want, 

Them to go from one page to another naturally we definitely don't want to leverage or plagiarize or just copy content from others websites because, it's not one probably going to be relevant to what you're writing about - its duplicate content and it's somebody, 

Else's so that's a black cat technique we want to stay away from I can't emphasize this enough we need to do keyword research first before you do anything else you need to find relevant keywords and not only that you need to understand the volume and the, 

Competition for each of those keywords okay you don't want to choose a keyword that has low volume high competition you want to choose a keyword that has high volume low competition but above all you want to choose keywords that are relevant to your content we want to avoid keyword stuffing so don't take a, 

Keyword and just stuff it everywhere on the page it's not going to be natural and Google's gonna be able to pick up on that so we want to maintain some level of quality with our content and quality with the keywords that we choose so reminder when you have quality content, 

It's always going to link internally to another page on your website with quality content but it's got to be natural and don't just build site-wide backlinks meaning don't just have an internal link to the homepage or don't, 

Have every page on your website linking to just one page so internal linking should be natural naturally linking from one page to another not only does it help Google, 

Understand and crawl all the web pages on your website but it's good for the end user it's good user experience and certainly last but something I didn't talk about does take time to rank your content so remember the process you're going to write your content you're going, 

To choose keywords you're going to change the elements on that page for those keywords and all the while you're gonna make sure Google can crawl that content and when they crawl it they're going to index it the process takes time, 

Especially if you choose a keyword that's competitive so just be patient if you have quality content and you've optimized for on-page SEO and off page, 

SEO then you will rank for that keyword and then make sure your website's user-friendly and mobile-friendly so when we talked about responsive content earlier so remember most users today start the process of search on mobile so, 

We want to make sure your website's are friendly so I want to thank you for joining me today I look forward to seeing you on other simply learn presentations - thank you for your time, and for more information please feel free to visit simply learn.

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